Wednesday, May 25, 2011

Who's message is it anyway?


Have you ever felt like a walking billboard?

You might be thinking, "um... what?"


Have you ever noticed how many advertisements surround you on a daily basis? Take a moment to look up from your computer screen, look around the room, are you


at home in your room with posters on the walls, at school with your bag on your desk and you're staring out the window or even just look down at your t-shirt.





Is there a logo or symbol of some sort?





I bet there is.





We no longer seem to care if we are being used by a company to sell their product for them. How often do you look around on your way through the halls at school and notice a brand name sprawled across someone's chest?


Which one's do you notice the most?


Do they look different...










Or the same?





The part that is really amazing is how often products are the same, the only difference is the brand name, whether it is aero postale, abercromie or holister people go out of their way to purchase clothes that look the same as the next the clothes at the next store over.





It is as if people are settling for a brand name instead of choosing to create a personal style. It is everywhere, on your t-shirts, on your jeans, even on your bags. Have you noticed your shopping bags lately, the new reusable bags with large spread logos as an upgrade from a regular plastic bag with the logo in giant letters. It is even on your pants, mainly women's pants with giant labels across the booty of the pants because companies have determined the back side as the most noticed part of the female body, only when you are walking behind them of course. Once you see them from the front the strategy changes to focus on the chest of a person. Does this demonstrate a positive outlook on our bodies? That you only get attention for a few reasons one being what brand you wear and two for what you allow others to see. That isn't a positive image for anyone.





Even the messages on clothing can be taken to the extreme


What does this tell you?


That you're a cool kid when you spend a Friday night at home with a cup of tea and a good book or that you should be out drinking until you can't think straight. Which option sounds more appealing and exciting.





Now think it over a second time, which one will you regret the following day and which will you remember. If you hadn't thought about it a second time, what would you take away from this t-shirt.





Are they all the same answer, for some it might be and for others it may change.





Think about this, is it right for us to be wearing someone else's message; is that any different from putting on a mask.





You be the judge, but judge carefully.

1 comment:

  1. I believe that companies use their logo to further help themselves. Mainly to increase their sales. Wearing their message or not is our own decision. But I see no harm in having a logo on my clothes.Lastly if there is a message i do not agree with then i rather not wear the product.
    Great Blog!

    ReplyDelete

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