We have all seen these types of advertisements.
The ones that promise happiness, popularity, beauty, love and acceptance if you were to purchase and use their products.
People in advertising say that it’s better to be thin, have a life style of drinking, casual sex, and smoking…etc
Believe it or not, there are tones of ads that subconsciously play with your mind, focusing on what the advertisers think young men and women want.
Why do we let these commercials and ads form our view of society? What makes us want to be like these people in these advertisements?
While searching for general commercials that use this technique for buyers I came across this one ad for “Kraft Dinner.”
http://www.youtube.com/watch?v=65Gr3cK_J9c
In this commercial, it shows a young man eating “Kraft Dinner BOLD” while working ate a gas station. After taking one bite, he becomes more daring and goes out to a sports car pretending that it is his. He starts to wash off the front of the car when a group of girls pull up in their car next to him. One of the girls walks up to him handing him her number saying that her has a “nice car.” After she’s walked away the owner of the car comes out of the gas station and hands him cash for washing his car. Who wouldn’t eat bowls of this mac and cheese to bring a little more luck into their life? Moral of this commercial; if you eat ‘Kraft Dinner’ all of the prettiest girls will want to come over with their numbers and you will gain some cash. In reality you will probably eating your “Kraft Dinner” alone.
If you are willing to buy a certain product to greater improve yourself, it doesn’t mean you are not happy with your current situation, but you want to bring a little more excitement into your life. Unfortunately, when eating “Kraft Dinner” for example, you won’t get a group of girls vying for your attention but end up feeling worse (and full.)
Don’t get your hopes up, these products won’t get you to suddenly walk in the spot light.
You are who you are, and no product can change that.
Below are some of the advertisements that have caught my eye, and I feel will further show these ideological messages.
http://www.youtube.com/watch?v=e04SjNGlfUo&NR=1
http://www.youtube.com/watch?v=I9tWZB7OUSU
